Why HTTPS is Important for SEO Ranking?


It has been a while to when search engine giant Google has stated that moving to HTTPS is definite ranking boost up for the website. As a leader in search engine, Google inspect and analyze things to make it better for users and layman. Now we need to understand that the difference between HTTP (Hypertext Transfer Protocol) is medium which is applied to convey and get message via internet. It is designed to transport information to the users. On the Other hand, HTTPS is a secure version of HTTPS because it is comprehensively provide secure web access to the domain. However many things are common between these two system as it is directed by same basic protocol. But if we talk about HTTPS, then it is more secure, technically strong and highly recommended by professionals. HTTPS also indulged with SSL (secure socket layer) certificate, which is completely different from HTTP.

Importance of HTTPS

As it is already defined that HTTPS is secure version of protocol, which is now used by most of the website specifically banking and ecommerce websites. Search engines are already giving indication that changing to HTTPS will evidently boost your website raking a bit. Search engine wants people to get more secure and convenient web presence. Google prefer those website who are loaded with this secure server. It happens because both users and website owner are aware that any unsecure malfunctioning will not damage their information in the website in an encrypted form and it.SEO services company in Delhi design and develop every website with secure server.

How HTTPS Boost Up the Ranking of Website

Search engines have already given information that they will prefer the website, which has secure server. Security is the topmost preference of search engine because ample time and money is spent to make the browser and website secure. Search engine especially is working hard to make internet a safe platform for everyone and suggesting secure server is one of the steps of it. The make sure that the website which is accessible to the users is safe or not. Additionally webmasters are also changing their server to HTTPs that is compatible for internet world. Study has shown that websites that has altered HTTP to HTTPS has seen ranking boost. When any user see secure server tag on any website, they generally give priority to that website and it naturally hike web traffic.

Things to consider while switching HTTPs in Terms of SEO

Commonly, there is no any limitations and concerns with HTTPs as we see that Google and many agency that offer SEO services in Delhi NCR are promoting it continuously, nevertheless you need to keep few important things to make this thing systematically which are described below:

  • Choose whether you want single or multiple domain certificates
  • Use 2048-bit key certificates
  • Allow all search engines to crawl and index your website anywhere
  • Don’t restrict HTTPS website via robots.txt file to be crawled
  • Don’t use a index Meta tag syntax on website
  • Always choose protocol associated URL for domain
  • Create URL as per HTTPS protocol
  • Keep Tracking the migration of HTTPS from HTTP via webmaster or analytics tool

In short, security of a website and web browser is beneficial for your website because it will prevent you from those people who want to steal or damage your website in anyway.




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