If you use Google Ads wrong or in the wrong situation, they can be ineffective, take up a lot of time, and waste your marketing budget.

It's pretty easy for people who have never used Google Ads before to spend all their money on ads without getting much in return. Google would love it even more if you invested more money on their site. It's in their best interest to keep pushing you to increase your budget, even if it hurts your bottom line.

Even if Google wasn't telling you to spend more on marketing, there are still a lot of ways to waste your ad spend: conversion/lead tracking that isn't set up correctly, bad keyword research and managerial staff, irrelevant ad copy, not using targeting (audiences, demos, scheduling), don't use extensions, wrong bid strategies, and so on.

Even if you have a lot of experience with Google Ads and get all of these settings right, there are still times when you might not want to use this platform. These include the cost per click (CPC) being too high and can't be justified, there being too many Google Ads PPC company in Azadpur in your service area, your business or industry doesn't work well with Google's campaign types, etc.

All that being said (we didn't want to scare you away!), Google Ads tend to work best for businesses that offer Home Services. This is particularly true when professionals are in charge of your campaigns.

Facts

As of May 2022, 91.84% of the market share for search engines in Canada belonged to Google. If you're looking for a service online, you'll almost always find it on Google.

97% of people who wanted to find a new service-based business in their area looked online.

46% of Google searches are looking for a local service or product, and most of those people will call or email within 24 hours of their search.

I could go on and on about these numbers, but the point should be pretty clear: Google is a great way to reach home service customers who they are looking for your business.

Google ads are perfect for businesses that offer services.

At the beginning of this article, I talked about a few things that could go wrong with Google Ads. Google Ads might not be the right choice for some businesses or situations. But Google Ads works well for Home Services businesses like plumbers, groundskeepers, painters, roofers, contractors, electricians, etc.

 

This is because Home Services businesses tend to meet more immediate customer needs, offer more important services, and have more transactional marketing funnels.

Because of this, the Google Search Engine is a very good way to advertise.

If your plumbing is broken, your water heater needs to be replaced, your circuit breaker is broken, your roof is flooding, and your septic needs to be dug up, you probably won't spend weeks or months vetting and interviewing dozens of home services companies to narrow down your list. You'll ask your friends who they recommend right away, or more likely, you'll do a quick Google search for "24/7 plumber" or "electrician near me" and be set!

Even if you want to buy a high-end or expensive home service, like installing a new retaining wall, an electric vehicle (EV) charger, or a full kitchen renovation, you'll probably start with Google.

The last and most amazing thing about Pay Per Click company in Azadpur is that they get you to the top of the search engine. This is a huge benefit compared to organic search. You pay to be at the top of search results for the exact search term you want to rank for. And being at the top pays off!